Online Reputation Management

Are you aware of what your customers are saying about you? What about your ex-employees? What about your competitors? Information travels quickly across the internet. Are you listening to the online conversations about your brand? How are these conversations affecting how people view your organization?

Building a strong online presence for your business requires playing both offense and defense. We at NaXicor boast an array of online reputation management (ORM) tools and services to help you beat the competition by ensuring a strong and positive presence in search engines.

Our approach can be a two-fold-punch. We have the capabilities to mobilize a massive effort to promote a positive online presence for your company. Or conversely, we can engage in “damage control” to combat any negative press, blogs or reviews about your brand that might pop up in search engine queries.

What NaXicor can do for you

Think of international online reputation management as architecture. An architect doesn’t simply throw up slabs of material and hope to end up with a solid building that can withstand the elements. They begin by crafting a blueprint – a diagram – that’s based intimately on the needs of the client and the demands of the landscape. Only once that blueprint checks out on paper do they order the concrete mix. Analogously, our online reputation management approach begins with a deep examination of your end goals (financial and otherwise) as well as a survey of the “search engine landscape” on which you’ll be competing. Only then do we design and build an approach to make you visible using our aforementioned technology.

Benefits of Online Reputation Management

• Improve customer satisfaction by gaining insights from consumers about what is good and bad about their product or services.
• Increase perceptions of brand by creating opportunities to listen to and engage consumers.
• Gain insights about competitors and their customers’ perceptions about their products and services.
• Maintain shareholder value by mitigating risk by having ears close to the ground where opinions about a business are being formed and propagated.
• Engage in more effective public relations by understanding who the real influencers are.
• Gain understanding of the relationship between user generated content and traditional forms of online media, e.g. news, print, etc.
• Provide early warning systems for reactive and defensive PR.
• Reduce marketing spend by learning how to reach out to customers more cheaply.
• Reduce internal costs by employing services which save time and effort, as well as money.
• Help identify gaps for products and services which can be developed for profitable niche markets.
• Gain insight into online networks and keywords and key phrases found in user-generated content, which can help to bolster natural search results about the person, product, or business.