Pay Per Click Management

PPC advertising sounds great - bid more than the other folks, and get a top ranking on major search engines. But it can be a trap - bid on the wrong keywords, or focus on the wrong audience, and you end up spending a fortune without any measurable return.

The answer? Portent Interactive's PPC management services. We will help you select the keywords that can generate the most traffic for the lowest cost, and then track and adjust your campaign for best performance. Our process uses real-world data for a definite return on investment:

Audience First, we work with you to determine your audience. Who will search for you? Who will click on your Adwords, Overture or other pay per click ads? Your PPC audience will be different from the 'natural' search audience, or from visitors you get from other channels. We take this into account so that we can prepare the best keyword list and copy for your campaign.

Goals Why exactly are you advertising? The best PPC management is goals-driven, not ego-driven. We'll work with you to figure out exactly what your PPC campaign should accomplish.

Keywords We select the 'niche' keywords that will deliver the most relevant traffic for the lowest cost. We start with our unique keyword mining process, drawing on both PPC and natural search databases to provide the best coverage. Then we prepare keyword lists that include terms, misspellings and plural/singular possibilities.

Copy Then we help you craft relevant, well-written PPC ads that focus on each keyword group. By combining a clear, audience-focused call to action with the best keywords and phrase, we create the most effect PPC campaign.

Landing Pages PPC management isn't just about the ads, either. We'll review the pages at which the PPC ads point, so that your visitors will see a clear, compelling call to action.

Setup We establish your campaign on the PPC services that offer the best exposure to your audience. At the same time, we make install conversion tracking on your site.

Measure and Adjust Then we continuously track campaign performance for click thru and conversion rate, and adjust each keyword group for the best performance.